๐๐ฎ๐ฐ๐ธ ๐ต๐ผ๐บ๐ฒ ๐ฎ๐ณ๐๐ฒ๐ฟ ๐ฎ๐ป ๐ฒ๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐๐ฒ๐ฒ๐ธ ๐ถ๐ป ๐ง๐ผ๐ธ๐๐ผ!
Aug 24, 2026

After a busy and highly rewarding week in Japan, we are back home with new impressions, new connections and โ perhaps most importantly โ a strong belief in the opportunities ahead.
Japan remains one of the worldโs most important seafood markets. With a large share of seafood consumption supplied through imports, the market represents significant opportunities for Norwegian seafood exporters. Japan is already one of Norwayโs most important seafood markets, and we see considerable potential for further growth.
During our time in Tokyo, ๐ข๐น๐ฎ๐ ๐. ๐๐ถ๐๐ธ๐ฒ๐ฟ๐๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฆ had the opportunity to meet with Japanese buyers, importers and distributors, both at ๐๐๐ฆ๐ง๐ ๐ฎ๐ฌ๐ฎ๐ฒ and through the ๐ฃ๐ฟ๐ฒ-๐๐๐ฆ๐ง๐ ๐๐ฒ๐บ๐ถ๐ป๐ฎ๐ฟ hosted by the ๐ก๐ผ๐ฟ๐๐ฒ๐ด๐ถ๐ฎ๐ป ๐๐บ๐ฏ๐ฎ๐๐๐ ๐ถ๐ป ๐ง๐ผ๐ธ๐๐ผ.
We were fortunate to have the expertise of ๐๐ป๐ฒ๐๐๐ฒ ๐ฌ๐ฎ๐บ๐ฎ๐บ๐ผ๐๐ผ ๐๐ฎ๐ป๐๐ฒ๐ป with us throughout the week. Her knowledge of the Japanese market and strong network helped us connect with several potential customers and partners that we look forward to getting to know better.
We made good use of our time in Tokyo, and the week resulted in ๐บ๐ฎ๐ป๐ ๐ป๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฒ๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐, ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฟ๐ผ๐บ๐ถ๐๐ถ๐ป๐ด ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐.
Our experience in Japan has strengthened our belief that there are ๐๐ถ๐ด๐ป๐ถ๐ณ๐ถ๐ฐ๐ฎ๐ป๐ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ณ๐ผ๐ฟ ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ฒ๐ฑ ๐ด๐ฟ๐ผ๐๐๐ต โ not only in Japan, but across the international markets where we operate. We see exciting potential to further develop our business within both the ๐ฝ๐ฒ๐น๐ฎ๐ด๐ถ๐ฐ ๐ฎ๐ป๐ฑ ๐๐ต๐ถ๐๐ฒ๐ณ๐ถ๐๐ต ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐.
๐ ๐ง๐ต๐ฒ ๐บ๐ฎ๐ฐ๐ธ๐ฒ๐ฟ๐ฒ๐น ๐๐ฒ๐ฎ๐๐ผ๐ป ๐ถ๐ ๐ป๐ผ๐ ๐ท๐๐๐ ๐ด๐ฒ๐๐๐ถ๐ป๐ด ๐๐๐ฎ๐ฟ๐๐ฒ๐ฑ, and the entire seafood industry is watching closely to see what this season will bring. So are our customers in Japan, who have a strong appreciation and demand for ๐ฝ๐ฟ๐ฒ๐บ๐ถ๐๐บ ๐ก๐ผ๐ฟ๐๐ฒ๐ด๐ถ๐ฎ๐ป ๐บ๐ฎ๐ฐ๐ธ๐ฒ๐ฟ๐ฒ๐น.
A huge thank you to ๐๐ฎ๐ป ๐๐ถ๐ฟ๐ถ๐ธ ๐๐ผ๐ต๐ป๐๐ฒ๐ป and the entire team at the ๐ก๐ผ๐ฟ๐๐ฒ๐ด๐ถ๐ฎ๐ป ๐๐บ๐ฏ๐ฎ๐๐๐ ๐ถ๐ป ๐ง๐ผ๐ธ๐๐ผ for an excellent programme and for making the week such a success.
We are excited to see where the conversations and relationships from Tokyo will take us.
๐ณ๐ดโก๏ธ๐ฏ๐ต ๐๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐ก๐ผ๐ฟ๐๐ฒ๐ด๐ถ๐ฎ๐ป ๐ฐ๐ผ๐ฎ๐๐ ๐๐ผ ๐๐ฎ๐ฝ๐ฎ๐ป โ ๐ฎ๐ป๐ฑ ๐ต๐ผ๐ฝ๐ฒ๐ณ๐๐น๐น๐, ๐บ๐ฎ๐ป๐ ๐บ๐ผ๐ฟ๐ฒ ๐ฐ๐ต๐ฎ๐ฝ๐๐ฒ๐ฟ๐ ๐๐ผ ๐ฐ๐ผ๐บ๐ฒ.
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