๐—•๐—ฎ๐—ฐ๐—ธ ๐—ต๐—ผ๐—บ๐—ฒ ๐—ฎ๐—ณ๐˜๐—ฒ๐—ฟ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฐ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜„๐—ฒ๐—ฒ๐—ธ ๐—ถ๐—ป ๐—ง๐—ผ๐—ธ๐˜†๐—ผ!

Aug 24, 2026

After a busy and highly rewarding week in Japan, we are back home with new impressions, new connections and โ€“ perhaps most importantly โ€“ a strong belief in the opportunities ahead.

Japan remains one of the worldโ€™s most important seafood markets. With a large share of seafood consumption supplied through imports, the market represents significant opportunities for Norwegian seafood exporters. Japan is already one of Norwayโ€™s most important seafood markets, and we see considerable potential for further growth.

During our time in Tokyo, ๐—ข๐—น๐—ฎ๐˜ƒ ๐—˜. ๐—™๐—ถ๐˜€๐—ธ๐—ฒ๐—ฟ๐˜€๐˜๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—”๐—ฆ had the opportunity to meet with Japanese buyers, importers and distributors, both at ๐—๐—œ๐—ฆ๐—ง๐—˜ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ and through the ๐—ฃ๐—ฟ๐—ฒ-๐—๐—œ๐—ฆ๐—ง๐—˜ ๐˜€๐—ฒ๐—บ๐—ถ๐—ป๐—ฎ๐—ฟ hosted by the ๐—ก๐—ผ๐—ฟ๐˜„๐—ฒ๐—ด๐—ถ๐—ฎ๐—ป ๐—˜๐—บ๐—ฏ๐—ฎ๐˜€๐˜€๐˜† ๐—ถ๐—ป ๐—ง๐—ผ๐—ธ๐˜†๐—ผ.

We were fortunate to have the expertise of ๐—”๐—ป๐—ฒ๐˜๐˜๐—ฒ ๐—ฌ๐—ฎ๐—บ๐—ฎ๐—บ๐—ผ๐˜๐—ผ ๐—›๐—ฎ๐—ป๐˜€๐—ฒ๐—ป with us throughout the week. Her knowledge of the Japanese market and strong network helped us connect with several potential customers and partners that we look forward to getting to know better.

We made good use of our time in Tokyo, and the week resulted in ๐—บ๐—ฎ๐—ป๐˜† ๐—ป๐—ฒ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐—ฒ๐˜…๐—ฐ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ถ๐˜€๐—ถ๐—ป๐—ด ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€.

Our experience in Japan has strengthened our belief that there are ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐—ผ๐—ฝ๐—ฝ๐—ผ๐—ฟ๐˜๐˜‚๐—ป๐—ถ๐˜๐—ถ๐—ฒ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—ป๐˜๐—ถ๐—ป๐˜‚๐—ฒ๐—ฑ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต โ€“ not only in Japan, but across the international markets where we operate. We see exciting potential to further develop our business within both the ๐—ฝ๐—ฒ๐—น๐—ฎ๐—ด๐—ถ๐—ฐ ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ต๐—ถ๐˜๐—ฒ๐—ณ๐—ถ๐˜€๐—ต ๐˜€๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜๐˜€.

๐ŸŸ ๐—ง๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฟ๐—ฒ๐—น ๐˜€๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐—ถ๐˜€ ๐—ป๐—ผ๐˜„ ๐—ท๐˜‚๐˜€๐˜ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ, and the entire seafood industry is watching closely to see what this season will bring. So are our customers in Japan, who have a strong appreciation and demand for ๐—ฝ๐—ฟ๐—ฒ๐—บ๐—ถ๐˜‚๐—บ ๐—ก๐—ผ๐—ฟ๐˜„๐—ฒ๐—ด๐—ถ๐—ฎ๐—ป ๐—บ๐—ฎ๐—ฐ๐—ธ๐—ฒ๐—ฟ๐—ฒ๐—น.

A huge thank you to ๐—๐—ฎ๐—ป ๐—˜๐—ถ๐—ฟ๐—ถ๐—ธ ๐—๐—ผ๐—ต๐—ป๐˜€๐—ฒ๐—ป and the entire team at the ๐—ก๐—ผ๐—ฟ๐˜„๐—ฒ๐—ด๐—ถ๐—ฎ๐—ป ๐—˜๐—บ๐—ฏ๐—ฎ๐˜€๐˜€๐˜† ๐—ถ๐—ป ๐—ง๐—ผ๐—ธ๐˜†๐—ผ for an excellent programme and for making the week such a success.

We are excited to see where the conversations and relationships from Tokyo will take us.

๐Ÿ‡ณ๐Ÿ‡ดโžก๏ธ๐Ÿ‡ฏ๐Ÿ‡ต ๐—™๐—ฟ๐—ผ๐—บ ๐˜๐—ต๐—ฒ ๐—ก๐—ผ๐—ฟ๐˜„๐—ฒ๐—ด๐—ถ๐—ฎ๐—ป ๐—ฐ๐—ผ๐—ฎ๐˜€๐˜ ๐˜๐—ผ ๐—๐—ฎ๐—ฝ๐—ฎ๐—ป โ€“ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐—ฝ๐—ฒ๐—ณ๐˜‚๐—น๐—น๐˜†, ๐—บ๐—ฎ๐—ป๐˜† ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฐ๐—ต๐—ฎ๐—ฝ๐˜๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ฐ๐—ผ๐—บ๐—ฒ.

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